Why you should be doing email marketing

Doing e-mail marketing will always remain one of the most important factors in developing your brand or product. Contrary to what some people believe e-mail marketing is not dead but very much alive.

What is email marketing?
Is it still worth doing email marketing?
The email marketing process
Why is email marketing important to your brand?
The purpose of email marketing campaigns
Benefits of email marketing
Do your own email marketing
Why you should be doing email marketing - Conclusion

What is email marketing?

Email marketing is the process of setting up a continuous feed of informational snippets to potential clients. This will familiarize them with your brand and what you have to offer.

This online marketing process if done correctly is still one of the best methods to attract potential customers to your landing pages. It forms a very important part of the total sales funnel of your business.

It is important that you familiarize yourself with international laws related to email marketing or you can find yourself in trouble. If you are playing by the rules you will see positive results from each campaign.

Is it still worth doing email marketing?

These days there are many people who would like you to believe that email marketing is dead. This is most evident when they are trying to sell you alternative products so ignore it and focus on your campaign.

Most big sellers will confirm that your ROI (Return On Investment) still remains high with this marketing strategy when compared to other marketing channels. It is also one of the most affordable ways that beginners can introduce their brand or service and even for free.

The email marketing process

It is an easy process that any beginner can get used to by learning a few new skills. In order to be successful, you have to plan your campaigns well upfront otherwise you will make yourself guilty of just spamming people.

The most basic email marketing process will consist of the following steps

Build an email list
Find a trustworthy email service
Find email templates for your campaign
Write engaging email copy
Schedule and send your emails
Follow up and analyze results
Realign campaign

Why is email marketing important to your brand?

Without direct, it will be very difficult to develop your brand as you will have to rely 100% on organic growth through SEO. This can take a long time and the competition can be very tough depending on the niche.

With email marketing, you can target specific customers interested in your product or service without them getting distracted by your opposition. In this way, you will achieve results faster and based on customer intent.

The purpose of email marketing campaigns

The purpose of a business is not to make money but to have customers. Marketing campaigns are planned and run with the main purpose of attracting customers. These customers are the cash generators for your business.

Online marketing campaigns must be planned and will consist of a series of emails. This will gradually get a customer to recognize your brand and react when they find something of value to them. It does not take long for potential customers to recognize specific branding.

Benefits of Email marketing

There are many benefits when it comes to doing email marketing if compared to the pre-internet era.

Most important I think is the fact that you are now able to define your audience better and create focused campaigns.

If your online marketing strategy is done correctly you will be able to reach your potential customer easier than you think.

Setting up your website for your new venture plays a key role in the process as it is a way of getting potential customers on your e-mail list.

This is used to communicate your product or service's importance to someone who has already shown interest.

This is where a well-organized e-mail marketing campaign can bring you the best results.

There are many benefits of email campaigns such as:

Specific targeted audience - You can be selective in who you are targeting, therefore, no wasted time and cost.
Product-focused - You can get the customer connected with a specific product or service without leaving them to guess.
Cost-Effective - The number of people you can reach per dollar outlay is much higher than you would've in traditional marketing.
Automated software - Software doing most of the work for you. Never miss a deadline again.
Responsive Feedback - You get instant feedback on the success of your marketing campaign.
Unlimited Creativity - It allows you to be creative in the way you present your product and service based on your choice and not that of a third party.

You will only become aware of all the benefits when you get into the game of email marketing and start seeing results.

Do your own email marketing and become the master of your destiny

With the software applications available to you today it is as simple as ABC.

If you can operate any software application on your computer or smartphone you are in business. All of the software applications come with written and video tutorials that will get you going quickly.

Soon you will become a marketing guru yourself and wonder why you haven't been doing this years ago. Anyone can do it and you won't need a marketing department to achieve success.

Starting off small for free and upgrading as you grow your business is the whole idea.