Finding Your Niche For Blogging

Finding your niche for blogging should be part of the fun and the thrill that comes with finding a gap in the market you can explore.

With a crowded web, you would think that there is no more room to start a blog and still be able to contribute some useful content to audiences. 

The general thought is that what could be said was said already. 

You could be no further away from the truth and must ask yourself "Did they stop writing books because all the libraries are full?". Not someone else just wrote a better book or looked at the topic from a different angle.

At the end of the day, it boils down to the effort you put in to create the content and how you market yourself to the audiences out there.

To help you we will look in this article at what you will need to do to have a decent start in a niche blogging environment and how it can benefit you in the long term.

Blogging niche and topics

  • Finding your niche in the blogging market
  • Types of Blogging
  • Finding topics for blogging
  • Broad or Micro niche blogging
  • Finding your niche for blogging - Summary

Finding your niche in the blogging market

As you must realize by now planning your blog is crucial and this blog was written so you can eliminate time-wasting errors and get on with the job. Finding your niche for blogging must be the most important part of your plan.

Don't write just for the sake of writing. You have to blog with purpose and understand the intent with which someone will visit your blog. 

In order to engage and retain the targeted audience, it is important to provide useful information that can be of use to them.

The web is massive and there are a lot of bloggers creating content by the minute and most of the blogging effort goes into trying to place it in front of an audience. The problem is that all are fighting for the same attention

Types of blogging

In order for you to start niche blogging, you have to first decide what your reasons are for blogging. This is a very important part of your blogging journey as it will make life easier at a later stage.

There are different types of blogging and the market is open for anyone who wants to give blogging a try.

It all starts by knowing what you want to share with the world out there. You have some would-be bloggers that are fortunate as they know what it is they want to share with others. But before choosing a blog niche you must decide which type of blogger you want to be.

  • Casual blogger blogging for fun
  • Blogging on a specific niche or topic
  • Blogging for business
  • Blogging to monetize

Do a bit of soul searching before you start your blog as it can either be fun or hard work depending on which of the above you intend to be one year from now.

Casual blogger blogging for fun

Sharing your personal experiences can be satisfying if you have a variety of topics. Just keep in mind the blogger in this category will rely on accidental traffic. Getting noticed will depend on your SEO strategy and social media activity.

It also depends on what you are sharing and how often. If it is a once-off, road trip in a foreign country it might be a topic many will enjoy. Travel, food, and entertainment will remain favourites among browsers especially if they intend to have the same experience soon.

These blogs can generate repeat visitors due to the changing content. Most online visitors look for topics that can provide answers to specific questions they have.

Blogging on a specific topic or niche

Some bloggers might be happy just to blog about something they are passionate about and like to share with others. There is no wish from the blogger to get rich from it but it is rather like bragging that they can do it and you can't.

Once again it depends on the topic and how readers relate to your passion for it. It doesn't mean if you like collecting baby shoes and showing off your collection people will not look at your posts. There are others that share the same passion and depending on your level of expertise you might even have repeat visits.

Remember there are many online browsers that are looking for ideas to steal and improve on. If they find baby shoes are a good idea they might follow you just to see what is next. 

Here we think of hobbies and the difference between just sharing and making it a niche is the level of commitment you are willing to put into the topic. Most hobbies sooner or later will attract a business opportunity so make sure you set yourself up for future development.

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Blogging for business

This type of blogger already has either an online or physical business offline that needs to be supplemented with a blog. The purpose of this exercise will be to make use of your ability to post and share content at an ongoing pace without affecting the official website.

Because of the summarised information of articles many readers prefer to browse through a blog than spend a long period sifting through your website. It is easier to put noticeable content on a blog than on an official business site.

Web surfers have become lazy and like to see information at a glance. For example how many people will make it to page two or three of your website? Page three might be the product page you would like to show off but the viewer already got distracted on page one and moved on.

With a blog, this product can be upfront if that is the main purpose of your blog. Summarised information on the service you provide can be seen in a scan of the eye before the visitor wants to move on.

Blogging to monetize

This option is for serious bloggers but you don't have to start off as one. The purpose of these types of blogs is normally based on expert advice sharing and a sustainable flow of information on specific topics. In other words, it is something others look for in order to improve or expand their own knowledge.

It is important to find the one thing you are passionate about as it will motivate you to keep it going for a long time. That is what is needed to build a solid blog with potential income properties. Content and passion.

Making some money from your niche blog very seldom falls into the category of "Quick Cash". It is a lot of constant hard labour. We all know the saying output equals input and it has never been truer than in the case of blogging.

Remember unless you sell something from your blog that is unique you are dependent on affiliates to make some money. The only way to do this is to create traffic flow to your blog. That is where the hard work comes in and marketing becomes your main aim instead of your passion for writing.

Finding topics for Blogging

When you first start blogging you might be short on topics for blogging but by doing a bit of research you will soon find you have more blogging ideas than time to create the content.

The quickest and cheapest way to find yourself some blogging ideas is to use Google Keyword Planner. It is free to use and will provide you with enough topics for blogging to put up your first 20 blog posts quickly.

Other places that can be helpful to see what people are searching for and won't cost a cent are:

  • Google Search Engine autocomplete
  • Pinterest
  • Youtube
  • Bing
  • Quora

These platforms will give you a very good indication of what the popular niche blogging topics are and form the basis of your research. Once you have the topics you need to look at search volumes and the specific keywords to make sure you are writing with intent for specific people.

Once you have a good idea of how blogging ideas are tied to keywords you might want to invest in a paid keyword tool that will enable you to dive deeper into your research and get quicker results. For this, I recommend the best in AHrefs and Semrush. If you are a WordPress user then Yoast is also a very helpful tool.

Broad or Micro niche blog

The problem with most beginner bloggers is that they target a very wide audience hoping to hit the target. This is common and creating content around this concept can have its own pros and cons but in the long run, it takes longer to build true audiences that you can focus on.

When it comes to a micro-niche blog it takes longer to build a large following but in the end, you will have a loyal audience that consumes your information with the right intent. This is very important if you are planning to monetize and running pay per click ad campaigns.

Finding your niche for blogging - Summary

The best part of having fun while finding your blog niche is the research for blogging ideas that will give you great topics on which you can base your content creation.

The type of blog setup and the niche topics you select will determine what you can get out of it over the long run so keep in mind purpose and intent.

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