How to make your blog stand out above the rest

How to make your blog stand out above the rest is not something that needs special knowledge or skills. It is more about focusing to be consistently different while delivering quality information to your readers.

Why do so many blogs look similar with similar content?
Why is consistency important when blogging?
Four areas of blogging to improve for better results
Make your blog stand out - Conclusion

Why do so many blogs look similar with similar content?

There are several reasons why many blogs may look similar:

Many bloggers use similar blogging platforms, such as WordPress, which offer a variety of customizable templates and themes. This means that many bloggers may choose similar templates or themes for their blogs, which can result in a similar overall appearance.
Bloggers may also be influenced by current design trends and may choose similar design elements, such as font choices, color schemes, and layout styles.
Some bloggers may also be influenced by the design choices of successful bloggers in their niche and may try to mimic their style in order to appeal to a similar audience.
Finally, some bloggers may simply not put a lot of effort into customizing the design of their blog and may use the default settings or a basic template, which can also result in a similar appearance.

Overall, there are many factors that can contribute to the similarity of many blogs.

Why is consistency important when blogging?

There are several reasons why it is important to be consistent when blogging:

Consistency helps to establish your brand and build trust with your readers. When you publish content consistently, your readers come to expect new content from you on a regular basis and are more likely to return to your site to see what you have published.
Consistency helps to improve your search engine rankings. When you publish new content on a regular basis, search engines view your site as active and relevant, which can help to improve your ranking in search results.
Consistency allows you to build a loyal following. By publishing content consistently, you can attract and retain a dedicated group of readers who are interested in your content and keep coming back for more.
Consistency helps you to stay focused and motivated. When you have a regular publishing schedule, can help you to stay focused and motivated to create new content.

Overall, being consistent when blogging is important because it helps you to establish your brand, improve your search engine rankings, build a loyal following, and stay focused and motivated.

Four areas of blogging to improve for better results

A lot of time is wasted by newcomers trying to imitate other bloggers hoping to be successful in a short period of time.

That is why you need to plan your blog before you even start creating content.

Trying to learn the technicals while trying to create content will delay your posting frequency and in some cases put you off blogging totally.

If you are blogging with the purpose of generating an income you have to know 3 things upfront.

Niche

Do all your research on the niche that you will be targeting upfront to avoid putting a lot of time and effort in just to find you have missed your true niche. This is the time you will make decisions on the following:

What the main product will be as a driver for your niche?
Do you have other products that can be used for attracting visitors?
Who your audience or target market will be?
What can you offer that will bring visitors to your site?
Have a look at what others in the same niche are doing and how they promote it.
How competitive are keywords for this niche in case you need to revert to paid advertising?
What strategy will you use to promote your blog?
How crowded is your niche market?
Do you have enough passion to sustain your blog for a very long time/

Only when you are certain what your niche is and you are confident that you can maintain it for at least a period of 3 years then you can consider continuing with your blog.

Content

Probably the most important aspect of your blog will be the content. By this, we mean "What do you have to offer your visitors that can help them with their research on the specific niche?"

We all know what we do when we need information and that is to find help on the web.

Visitors will come to your site if they know that you have quality content that will assist them in the niche or topic that they are interested in.

The problem with content is that it becomes very difficult for a blogger to create content on a consistent basis without being repetitive.

We all know that while we research content in our specific niche it soon becomes clear that everybody says the same but in a different way.

That is why the competition in blogging for certain niches can be very stiff and only your innovative thinking and imagination can make you stand up above the rest.

Visitors who see the same everywhere will follow the blog that provides the best user experience.

Lucky for us bloggers there are so many different types of media that can be used to bring the point home to our audience.

Prepare as much content as you can before you start your blog as it requires focus and detail to provide quality.

Product Branding

The product that you are going to push through your blog is the most important and therefore you need to do proper research before you start.

There are many websites that will give you information on product branding and have to build your brand specifically.

The branding of your product will affect everything that you do through your blogging career and it will help if you don't have to realize this halfway through trying to get visitors and marketing your brand.

The way you brand your product will affect the look of your blog, the content you need to create, the audience that you are targeting, and finally how you are going to market the product.

Consistency in blogging is the key that many bloggers overlook when they start off and after a while, they find out they made the wrong choices and it is now becoming difficult to maintain what you started.

Decide upfront such critical elements as:

The color scheme that will fit in with your brand
The logo and product identification graphics
What media you will use on your blog and what it will look like

Do your research well by looking at other bloggers in the same niche and finding the one that attracts the most visitors.

Have a look at how the brand is promoted consistently by means of visual content and imitate their consistency.

Marketing

Very few bloggers are lucky enough to just blog and are noticed therefore it is important that you also have a marketing plan in place.

For people to know that you exist you have to tell them and the platform you use to do that on will decide how people perceive your blog.

When it comes to marketing it is ideal to choose the correct platform for the audience you are targeting. For example, don't advertise clothing on a platform like Linkedin in a group that focuses on Plant and Equipment.

Don't try to market on more than one platform as it will become too much work for too little return.

There are many methods of marketing your blog and some of these are:

LinkedIn
Facebook
Twitter
Pinterest
Reddit
Instagram
Nice specific forms
SEO marketing
YouTube
Article writing
Guest blogging

If you are going to try and market on all of these platforms at the same time it will drive you crazy. Pick at most two of these platforms and become a master at utilizing their advantages

Make sure you are aware of the terms and conditions of these platforms so you don't put a lot of effort into it just to get banned.

Make your blog stand out - Conclusion

I am trying to tell you blogging is not easy and it takes a lot of effort to establish yourself in a specific niche.

Starting a Blog with the view of generating an income is no different than starting up a real-life business.

The success of your blog will also depend on the effort you put into your business plan and as with a normal business plan, it takes a lot of research to put it together in a way that will ensure positive results.

Without a plan, you will grab at ideas along the way but never actually be able to focus on the main goal and which is to be successful.

Be yourself and don't give up on your blogging career as sooner or later you will strike the balance between putting in the hard work and reaping the profits.